WalMart goes to college

In a move that marketing strategists love and socio/economic minded activists hate, Wal*Mart is opening its first store on a college campus. Most likely to be called “Wal*Mart on Campus” this store will be a prototype for the big-box retailer to move into smaller spaces where their normal 200,000 square foot stores either don’t fit or can’t pass zoning regulations. As a consumer I hate to think that the laconic, small-town... Read More