About Academic Oatmeal

Academic Oatmeal is for people who know we need a new generation of academic marketing professionals. People who thrive on new ideas and know how to use them. People who know that traditional marketing methods may still work, but not the way they used to.

Why should you pay attention?

• 62% of marketers intend to decrease spending on traditional marketing*
• most marketers expect that marketing will be the first costs to be cut*
• 65.3% of institutions cite ‘preventing decline in student enrollment’ as a great concern in this harsh economic time**
• marketing (AKA you!) has to be more strategic and provide value to your institution***

The Millennial culture has changed how you think about undergrads. Economic factors are changing the pool of adult students. Technology and social media change so quickly it’s nearly impossible to keep up.

You know that photos of “smiling multi-cultural groups sitting under a tree with a laptop” don’t work anymore. You crave what’s new but are savvy enough to use it only if it’s right for your college or university. You have to defend the choices you make and the dollars you spend.

Higher-ed marketing needs a new generation of people who understand broad trends and yet can focus that knowledge on specific challenges of their university. That is what Academic Oatmeal is all about.